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(Finding 2). Finding 1 is at odds with rational choice theory's demand that marginal utility be equalized with marginal costs …, that is, net marginal utility be zero. The finding can be (and has been) explained by decision error, that is, a failure in … forecasting the well-being consequences of an act of choice. This paper uses the rational-choice decision-error framework to show …
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towards the political parties. They apply a consistent rule -a decision heuristic -persistently returning to the same … -nor a calculated choice -as offered by rational choice theory -but a way to situate oneself persistently in relation to …
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