Ibeh, Kevin I.N.; Young, Stephen - In: European Journal of Marketing 35 (2001) 5/6, pp. 566-586
Explores the entrepreneurial underpinning of the low export involvement level of manufacturing firms from Nigeria, a sub‐Sahara African, developing country. Using a pre‐validated export‐entrepreneurial orientation construct (and a 78‐firm representative sample), a high versus low...