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The case presents the management dilemmas of a new institution in an undeveloped microfinance market in Latin America. Supported by a globally-recognized industry player, it is the result of the efforts of two fledgling local entrepreneurs with a business model they believe can achieve a...
Persistent link: https://www.econbiz.de/10013107611
Informal and formal direct selling play a particularly important role in developing countries characterized by markets with limited retail sectors. This note explores the practice of direct selling for the company, the sales person and the consumer, as well as the potential of direct selling as...
Persistent link: https://www.econbiz.de/10014170612