The objective of this paper is to review the literature on how networks can be used in developing countries to encounter export‐marketing problems. Several case studies of export‐grouping and subcontracting networks, involving small‐ and medium‐sized enterprises in developed and...

The article presents a qualitative model, derived from the transaction cost and resource dependence theory, to compare the business relationships in the marketing channels between footwear buyers in The Netherlands and Uganda, and their suppliers. The observed business relationships are used to...

Purpose – The objective of the study is to derive a classification of export problems of SMEs from developing countries on the basis of a comprehensive literature study. Design/methodology/approach – The study performed a comprehensive and systematic literature review of 40 articles...