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Purpose – The purpose of this article is to propose a framework for analyzing the comparative economic market size for service franchisors in emerging markets using current and available data from the World Bank. Design/methodology/approach – Data is transformed through simple manipulations...
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Business education is a critical ingredient in establishing a viable middle class of managers in transitioning and developing economies. Compiled in association with the Center for International Business Education and Research, this comprehensive examination of business and management education,...
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