Anning-Dorson, Thomas (ed.); Hinson, Robert (ed.); … - 2022
Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4 … to Customer Emotions during Uncertainties – Kelebogile Makhafola and Thomas Anning-Dorson -- 6. Perception of Integrated … Firms in Ghana: A Per-spective of Attribution Theory -- 8. Using Social Media Communication to Enact Brand Purpose During A …