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Developing markets? : understanding the role of markets and development at the intersection of macromarketing and Transformative Consumer Research (TCR)
Figueiredo, Bernardo; Chelekis, Jessica; … - In: Journal of macromarketing : examining the interactions … 35 (2015) 2, pp. 257-271
Persistent link: https://www.econbiz.de/10011286467
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Non-western contexts : the invisible half
Jafari, Aliakbar; Firat, A. Fuat; Süerdem, Ahmet; … - In: Marketing theory 12 (2012) 1, pp. 3-12
Persistent link: https://www.econbiz.de/10009539219
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Redefining the bottom of the pyramid from a marketing perspective
Yurdakul, Dicle; Atik, Deniz; Dholakia, Nikhilesh - In: Marketing theory 17 (2017) 3, pp. 289-303
Persistent link: https://www.econbiz.de/10011824981