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~subject:"Developing countries"
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Doing business in India : the...
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Developing countries
India
49
Indien
42
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38
Consumer behaviour
37
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35
Social network
25
Soziales Netzwerk
25
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Singh, Ramendra
14
Berger, Ron
3
Chakrabarti, Ronika
3
Mason, Katy
3
Herstein, Ram
2
Jaikumar, Saravana
2
Bakshi, Madhupa
1
Bonilla, Celia M.
1
Chatterjee, Ravi
1
D. Jaffe, Eugene
1
Dash, Rupanwita
1
Dwivedi, Prabhat
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Gupta, Vaibhav
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1
Maity, Moutusy
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Mishra, Prashant
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1
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Ranjan, Kumar Rakesh
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Marketing theory
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2
Asia Pacific journal of marketing and logistics
1
Competitiveness Review
1
Competitiveness review : an international business journal incorporating Journal of global competitiveness
1
Decision
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of business ethics : JOBE
1
Journal of macromarketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Managerial strategies and practice in the Asian business sector
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ECONIS (ZBW)
16
Other ZBW resources
1
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1
Poor markets : perspectives from the base of the pyramid
Singh, Ramendra
- In:
Decision
42
(
2015
)
4
,
pp. 451-456
Persistent link: https://www.econbiz.de/10011530841
Saved in:
2
Executive functions of BoP consumers : research propositions, conceptual framework and implications for marketing strategies for BoP markets
Mishra, Ria
;
Singh, Ramendra
;
Jaikumar, Saravana
- In:
Journal of global marketing
34
(
2021
)
4
,
pp. 249-269
Persistent link: https://www.econbiz.de/10012650596
Saved in:
3
Thinking, feeling and coping by BoP healthcare consumers : policy-based intervention in an emerging market
Ranjan, Kumar Rakesh
;
Rohit, Sudeep
;
Dash, Rupanwita
; …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
9/10
,
pp. 914-961
Persistent link: https://www.econbiz.de/10012607863
Saved in:
4
Market development and value creation for low socioeconomic segments in emerging markets : an integrated perspective using the 4A framework
Maity, Moutusy
;
Singh, Ramendra
- In:
Journal of macromarketing
41
(
2021
)
2
,
pp. 373-390
Persistent link: https://www.econbiz.de/10012521301
Saved in:
5
Marketing to the poor : creating value
Singh, Ramendra
(
ed.
);
Wani, Tahir A.
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10014023312
Saved in:
6
Wellbeing implications of BoP marketing : a service ecosystem approach
Shukla, Yupal
;
Singh, Ramendra
;
Dwivedi, Prabhat
; …
- In:
The journal of services marketing
37
(
2023
)
7
,
pp. 883-894
Persistent link: https://www.econbiz.de/10014333404
Saved in:
7
Special issue: marketing to the poor, disadvantaged and marginalized consumers : a global perspective
Singh, Ramendra
(
ed.
);
Jaikumar, Saravana
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012650643
Saved in:
8
Corporate social responsibility : linking bottom of the pyramid to market development?
Singh, Ramendra
;
Bakshi, Madhupa
;
Mishra, Prashant
- In:
Journal of business ethics : JOBE
131
(
2015
)
2
,
pp. 361-373
Persistent link: https://www.econbiz.de/10011393256
Saved in:
9
Managerial insights into sachet marketing strategies and popularity in the Philippines
Sy-Changco, Joseph A.
;
Pornpitakpan, Chanthika
;
Singh, …
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
5
,
pp. 755-772
Persistent link: https://www.econbiz.de/10009408721
Saved in:
10
What are bottom of the pyramid markets and why do they matter?
Mason, Katy
;
Chakrabarti, Ronika
;
Singh, Ramendra
- In:
Marketing theory
13
(
2013
)
3
,
pp. 401-404
Persistent link: https://www.econbiz.de/10009790625
Saved in:
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