Nguyen, The Ninh; Phan, Thi Thu Hoai; Cao, Tuan Khanh; … - In: Strategic Direction 33 (2017) 8, pp. 4-6
Purpose This paper aims to identify the key barriers preventing the consumer purchase of eco-friendly products in developing countries and later suggests intervention strategies to mitigate such barriers. Design/methodology/approach This paper presents the authors’ viewpoint on strategies...