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Purpose – The purpose of this research is to examine consumers’ perceptions of corporate social responsibility (CSR) and to explore the impact of CSR on consumers’ support in Indonesia. Design/methodology/approach – A convenience sample of respondents in Yogyakarta, Indonesia, was...
Persistent link: https://www.econbiz.de/10015022169
Purpose – The purpose of this paper is to examine young consumers’ general tendency to become confused and its effect on the word of mouth, trust, and consumer satisfaction in Indonesia – the largest smartphone market in Southeast Asia. Design/methodology/approach – A combination of...
Persistent link: https://www.econbiz.de/10014947186
Persistent link: https://www.econbiz.de/10010413621