Berghoff, Hartmut; Kolbow, Berti - In: Journal of Historical Research in Marketing 5 (2013) 1, pp. 71-96
Purpose – The purpose of this paper is to understand how Agfa, a division of IG Farben and Germany's leading producer of photographic equipment, adapted its marketing strategy to the new political environment created by the Nazi regime. This was a time when many consumer goods manufacturers...