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Forschungsbeiträge des Lehrstuhls Univ.-Prof. Dr. Anton Meyer und der Fördergesellschaft Finanzdienstleistungs-Marketing (FFM) e.V. an der Johannes-Gutenberg-Universität Mainz
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Chancen und Risiken von Serviceleistungen des stationären Einzelhandels unter besonderer Berücksichtigung des Konsumentenverhaltens
Hofmann, Sabine
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1993
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