This book aims to develop innovation theory by focusing on innovation in a consumer society. In an advanced consumer society, services dominate and are provided through digital as well as physical channels by local, national and global firms. This book aims to identify the ways in which value...

Foreword -- Acknowledgements -- Innovating in the amazon economy: proposing a new model -- Explaining the amazon economy and the need for a new model in innovation -- The new model of the innovative firm -- Insights : what is most important for innovation to succeed? -- Insights from service...

The global digital revolution has changed consumer society, service expectations, and funding models forever. Value Driven Service Innovation explores these changes from the perspectives of leading thinkers and practitioners in the field of innovation today