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Dienstleistungen
Marketing
26
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Lovelock, Christopher H.
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Quelch, John A.
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Business horizons
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Consumer promotions in service marketing
Lovelock, Christopher H.
;
Quelch, John A.
- In:
Business horizons
26
(
1983
)
3
,
pp. 66-75
Persistent link: https://www.econbiz.de/10003620493
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