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~subject:"Dienstleistungsmanagement"
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Dienstleistungsmanagement
Deutschland
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Germany
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Direct marketing
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Kfz-Industrie
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Marketingmanagement
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Kaufentscheidung
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Kommunikation
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Werbewirkung
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Öffentlichkeitsarbeit
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Advertising effects
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Art trade
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E-Mail
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Marktforschung
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Panel
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German
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Dahlhoff, Hans-Dieter
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Gardini, Marco A.
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Zeitschrift Führung + Organisation : ZfO
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ECONIS (ZBW)
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Integrierte Unternehmenskommunikation bei der Deutschen Bank
Dahlhoff, Hans-Dieter
- In:
Zeitschrift Führung + Organisation : ZfO
75
(
2006
)
1
,
pp. 46-50
Persistent link: https://www.econbiz.de/10003279300
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Management internationaler Dienstleistungen : Kontext, Konzepte, Erfahrungen
Gardini, Marco A.
(
ed.
);
Dahlhoff, Hans-Dieter
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001768665
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