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~subject:"Dienstleistungsmarketing"
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Dienstleistungsmarketing
Consumer behaviour
32
Konsumentenverhalten
32
Theorie
21
Theory
21
Brand management
11
Markenführung
11
Brand
9
Markenartikel
9
Marketing
8
Perception
8
Wahrnehmung
8
Österreich
8
Advertising effects
6
Austria
6
Market research
6
Marktforschung
6
Werbewirkung
6
Advertising
5
Brand image
5
Deutschland
5
Experiment
5
Germany
5
Markenimage
5
Werbung
5
Beziehungsmarketing
4
Emotion
4
Imitation strategy
4
Imitationsstrategie
4
Marketing management
4
Marketingmanagement
4
Measurement
4
Messung
4
Netherlands
4
Niederlande
4
Relationship marketing
4
Services marketing
4
USA
4
United States
4
Welt
4
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German
3
English
2
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Botschen, Günther
3
Thelen, Eva M.
2
Mairamhof, Gaby B.
1
Mühlbacher, Hans
1
Pieters, Rik
1
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Workshop für Dienstleistungsmarketing <2, 1993, Innsbruck>
1
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Advances in services marketing
1
Grundsatzfragen und Herausforderungen des Dienstleistungsmarketing
1
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
4
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Using means-end structures for benefit segmentation in a service industry
Botschen, Günther
- In:
Advances in services marketing
,
(pp. 155-180)
.
1997
Persistent link: https://www.econbiz.de/10001297065
Saved in:
2
Dienstleistungsmarketing : eine Bestandsaufnahme ; Tagungsband zum 2. Workshop für Dienstleistungsmarketing, Innsbruck, Februar 1993
Thelen, Eva M.
(
ed.
);
Mairamhof, Gaby B.
(
contributor
)
-
1993
Persistent link: https://www.econbiz.de/10000349123
Saved in:
3
Identifikation von Kundenerwartungen an die Dienstleistungsqualität : Evaluierung attributorientierter Methoden
Botschen, Günther
(
contributor
)
- In:
Grundsatzfragen und Herausforderungen des …
,
(pp. 157-178)
.
1996
Persistent link: https://www.econbiz.de/10001295765
Saved in:
4
Benefit-Segmentierung von Dienstleistungsmärkten
Mühlbacher, Hans
- In:
Marketing : ZFP ; journal of research and management
12
(
1990
)
3
,
pp. 159-168
Persistent link: https://www.econbiz.de/10001093779
Saved in:
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