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~subject:"Dienstleistungsqualität"
~subject:"Werbung"
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Dienstleistungsqualität
Werbung
Consumer behaviour
82,818
Konsumentenverhalten
80,338
Theorie
9,896
Theory
9,713
Brand management
9,591
Markenführung
9,543
Youth
9,267
Markenartikel
9,229
Relationship marketing
9,173
Beziehungsmarketing
9,144
Jugendliche
9,009
Brand
8,189
Brand image
7,433
Markenimage
7,414
USA
6,309
United States
5,853
Customer satisfaction
5,715
Online-Handel
5,628
Online retailing
5,616
Kundenzufriedenheit
5,556
Deutschland
5,533
Social Web
5,041
Social web
5,037
Online-Marketing
4,681
Internet marketing
4,670
Germany
4,607
Einzelhandel
4,432
Service quality
4,429
Retail trade
4,380
Werbewirkung
3,834
Advertising effects
3,784
Electronic Commerce
3,666
Verbraucherverhalten
3,598
Experiment
3,572
E-commerce
3,557
Advertising
3,295
Emotion
3,267
Pricing strategy
2,978
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Undetermined
3,826
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1,308
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Article
6,224
Book / Working Paper
1,413
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16
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Article in journal
5,998
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5,998
Graue Literatur
221
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221
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202
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202
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177
Arbeitspapier
169
Hochschulschrift
140
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98
Collection of articles of several authors
60
Sammelwerk
60
Conference paper
45
Konferenzbeitrag
45
Aufsatzsammlung
34
Konferenzschrift
34
Bibliografie enthalten
22
Bibliography included
22
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18
Fallstudie
18
Conference proceedings
14
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12
Sammlung
12
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11
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10
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9
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7
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6
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6
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6
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5
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4
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English
7,361
German
252
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35
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6
French
4
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Norwegian
2
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1
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1
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1
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Author
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Han, Heesup
32
Mattila, Anna S.
27
Usman, Osly
25
Septianto, Felix
20
Prentice, Catherine
17
Quach, Sara
17
Gierl, Heribert
16
Eisend, Martin
15
Jang, Soocheong
15
McColl-Kennedy, Janet R.
15
Pelsmacker, Patrick de
15
Dahlén, Micael
14
Line, Nathaniel D.
14
Balaji, M. S.
13
Sreejesh, S.
13
Chan, Kara
12
Dens, Nathalie
12
Diehl, Sandra
12
Ghose, Anindya
12
Gong, Taeshik
12
Gustafsson, Anders
12
Klaus, Philipp
12
Prybutok, Victor R.
12
Rosengren, Sara
12
Taylor, Charles Raymond
12
Wu, Linwan
12
Yoon, Sukki
12
Bilgihan, Anil
11
Hanks, Lydia
11
Hollebeek, Linda D.
11
Hudders, Liselot
11
Propper, Carol
11
Sharma, Piyush
11
Thaichon, Park
11
Torres, Ivonne M.
11
Grewal, Dhruv
10
Gursoy, Dogan
10
Hyun, Sunghyup Sean
10
Miao, Li
10
Stafford, Marla Royne
10
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National Bureau of Economic Research
12
Springer Fachmedien Wiesbaden
9
Axel-Springer-Verlag
8
American Marketing Association
5
Nordic Council of Ministers
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Deutschland / Bundeswehr / Universität Hamburg
2
Erasmus Research Institute of Management
2
Friedrich-Schiller-Universität Jena
2
IGI Global
2
Technische Universität Braunschweig
2
Österreich / Bundesministerium für Verkehr, Innovation und Technologie
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Axel Springer Verlag
1
Boston College / Department of Economics
1
Campus Verlag
1
Christian-Albrechts-Universität zu Kiel
1
Committee on Advertising
1
Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <3, 1978, Chicago, Ill.>
1
Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <6, 1981, Bloomington, Ind.>
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Ernst-Moritz-Arndt-Universität Greifswald
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Grey Düsseldorf GmbH & Co. KG
1
Handelskammer Deutschland-Schweiz
1
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Published in...
All
Journal of retailing and consumer services
272
Journal of business research : JBR
223
International journal of hospitality management
203
International journal of advertising : the review of marketing communications
125
The journal of services marketing
109
Journal of marketing communications
103
Journal of hospitality marketing & management
83
International journal of contemporary hospitality management
78
Journal of advertising research
75
International journal of advertising : the quarterly review of marketing communications
73
Services marketing quarterly
73
Journal of travel and tourism marketing
69
Psychology & marketing
64
The service industries journal
63
Cogent business & management
57
Journal of advertising
54
Journal of promotion management : innovations in planning and applied research
51
Asia Pacific journal of marketing and logistics
50
Journal of service research : JSR
47
European journal of marketing : EJM
45
International journal of internet marketing and advertising : IJIMA
45
Journal of promotion management : JPM
44
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of advertising : official publication of the American Academy of Advertising
42
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
42
Journal of air transport management
40
Tourism management : research, policies, practice
38
Service business
37
International journal of electronic marketing and retailing : IJEMR
34
Health marketing quarterly
33
Journal of service management
33
Marketing intelligence & planning
33
Journal of retailing
32
International journal of consumer studies
31
Journal of marketing
31
The international journal of bank marketing : IJBM
30
Journal of strategic marketing
29
International journal of quality and service sciences
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
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Source
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ECONIS (ZBW)
7,566
USB Cologne (EcoSocSci)
78
EconStor
9
Showing
1
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10
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7,653
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date (oldest first)
1
The impact of inclusive
fashion
advertising with plus-size models on female consumers : the mediating role of
brand
warmth
Joo, Bo Ra
;
Wu, Juanjuan
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
3
,
pp. 260-273
Persistent link: https://www.econbiz.de/10012584784
Saved in:
2
Is the effect of luxury advertising on consumer evaluations of
fashion
brands positive or negative?
Ono, Akinori
;
Eguro, Yuka
;
Narisawa, Taichi
;
Nomura, Naoki
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 843-857
Persistent link: https://www.econbiz.de/10012260279
Saved in:
3
Conceptualization and assessment of E-service quality for luxury brands
Kim, Jung-Hwan
;
Kim, Minjeong
- In:
The service industries journal
40
(
2020
)
5/6
,
pp. 436-470
Persistent link: https://www.econbiz.de/10012208579
Saved in:
4
Young consumer-
brand
relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
5
Impact of advertising puffery on purchase intention and
brand
loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
6
Examining the service value chain of
hypermarket
retail
brand
value in Malaysia
Hasliza Hassan
;
Muhammad Sabbir Rahman
;
Abu Bakar Sade
- In:
International journal of services and operations management
34
(
2019
)
3
,
pp. 405-420
Persistent link: https://www.econbiz.de/10012159145
Saved in:
7
Switching intentions : a case of Saudi Arabian hypermarkets
Jabeen, Samrena
;
Abu Bakar bin Abdul Hamid
;
Ur Rehman, Saif
- In:
International journal of economics and financial issues …
5
(
2015
)
1
,
pp. 215-222
Persistent link: https://www.econbiz.de/10011661399
Saved in:
8
Family-based treatment for obesity in tweens : a three-year longitudinal follow-up study
Cheon, Hongsik John
;
Fraser, Jay R.
;
Nguyen, Trang Kieu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 548-567
Persistent link: https://www.econbiz.de/10011882030
Saved in:
9
Should a lower-price service offer a full-satisfaction guarantee?
Wong, Jehn-yih
;
Tsaur, Sheng-hshiung
;
Wang, Chih-hung
- In:
The service industries journal
29
(
2009
)
9/10
,
pp. 1261-1272
Persistent link: https://www.econbiz.de/10003914873
Saved in:
10
Are low-cost carrier passengers less likely to complain about service quality?
Wittman, Michael D.
- In:
Journal of air transport management
35
(
2014
),
pp. 64-71
Persistent link: https://www.econbiz.de/10010246670
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