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The impact of customer satisfaction, customer experience and customer loyalty on brand power : empirical evidence from hotel industry
Nobar, Hossein Bodaghi Khajeh; Rostamzadeh, Reza - In: Journal of business economics and management 19 (2018) 2, pp. 417-430
This research aims to investigate the impact of customer satisfaction, experience, and loyalty on brand power in the Hotel industry. This study used a descriptive-survey research design based on the correlation method. The selected populations were Pars Hotels' customers. Sample size was 384,...
Persistent link: https://www.econbiz.de/10012174845
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The impact of service quality and consumer decision factors on brand equity
Vatjanasaregagul, Ladda; Wang, Hwei-Cheng - In: International business and economics research journal 6 (2007) 3, pp. 97-104
Persistent link: https://www.econbiz.de/10003486827
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The determinants of loyalty in hotels
Wilkins, Hugh; Merrilees, Bill; Herington, Carmel - In: Journal of hospitality marketing & management 19 (2010) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10003978543
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Hotel Atlantic Kempinski : von Eichhörnchen, Bibern und Wildgänsen
Heinemann, Sebastian; Winter, Oliver - In: Internal Branding : wie Sie Ihre Mitarbeiter zu …, (pp. 197-213). 2007
Persistent link: https://www.econbiz.de/10003555016
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The effect of multiple hotel brand extensions
Mahasuweerachai, Patcharaporn; Qu, Hailin - In: Tourism and hospitality research : the surrey quarterly … 15 (2015) 1, pp. 27-38
Persistent link: https://www.econbiz.de/10010515373
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Applying flow theory to booking experiences : an integrated model in an online service context
Bilgihan, Anil; Nusair, Khaldoon; Okumus, Fevzi; … - In: Information & management : the internat. journal of … 52 (2015) 6, pp. 668-678
Persistent link: https://www.econbiz.de/10011376411
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The influence of service brand orientation on hotel employees' attitude and behaviors in China
King, Ceridwyn; So, Kevin Kam Fung; Grace, Debra - In: International journal of hospitality management 34 (2013), pp. 172-180
Persistent link: https://www.econbiz.de/10009766712
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A cross-sectional, multivariate, disaggregated study on impact of key drivers of customer satisfaction on brand perception and loyalty in selected hotel chains of India
Padhi, Soumya Ranjan - In: International journal of technology marketing : IJTMkt 8 (2013) 4, pp. 431-452
Persistent link: https://www.econbiz.de/10010201174
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Looks clear and sounds familiar : how consumers form inferential beliefs about luxury hotel service quality
Ryu, Sann; Park, Yun-na; Park, Jungkun - In: The Cornell hospitality quarterly 63 (2022) 1, pp. 48-65
Persistent link: https://www.econbiz.de/10012800195
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The impact of hotel servicescape on customer mindfulness and brand experience : the moderating role of length of stay
Haobin, Ye Ben; Huiyue, Ye; Peng, Li; Fong, Lawrence … - In: Journal of hospitality marketing & management 30 (2021) 5, pp. 592-610
Persistent link: https://www.econbiz.de/10012549287