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The impact of value co-creation on hotel brand equity and customer satisfaction
González-Mansilla, Óscar; Berenguer Contrí, Gloria; … - In: Tourism management : research, policies, practice 75 (2019), pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
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Investigating of the causal relationship among Relational Selling Behaviors, Cause-Related Marketing and Consumer Value in the resort hotel
Chen, Tser-yieth; Sung, Wei-Nown; Chen, Kuang-Cheng; … - In: International journal of electronic customer … 1 (2007/08) 4, pp. 402-420
Persistent link: https://www.econbiz.de/10003754392
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Globales Marketing im Dienstleistungssektor : Determinanten, Ansatzpunkte, Erfolgsträchtigkeit
Reis, Thomas - 1999
Persistent link: https://www.econbiz.de/10001421055
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Customer orientation and e-WOM in the hotel sector
González-Porras, José L.; Ruiz-Alba, José L.; … - In: International journal of internet marketing and … 15 (2021) 3, pp. 302-326
Persistent link: https://www.econbiz.de/10012598992
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Strategizing for premium positioning : the case of hotel grandeur
Chowdhary, Rupal; Anand, Gunjan; Kapooria, Pallavi Joshi; … - In: South Asian journal of management : SAJM 28 (2021) 3, pp. 195-211
Persistent link: https://www.econbiz.de/10012792569
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A service failure framework of hotels in Taiwan : adaptation of 7Ps marketing mix elements
Poh Theng Loo; Leung, Rosanna - In: Journal of vacation marketing : an international journal 24 (2018) 1, pp. 79-100
Persistent link: https://www.econbiz.de/10011876123
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Service marketing mix strategy and service loyalty towards hotel's success
Ekawati, Ni Wayan; Yasa, Ni Nyoman Kerti - In: Global business and finance review 23 (2018) 1, pp. 63-74
Persistent link: https://www.econbiz.de/10011849914
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Analysis of marketing capabilities, service differentiation and performance of executive hotels in the State of Santa Catarina, Brazil
Castro Junior, Deosir Flavio Lobo de; Silveira-Martins, … - In: International journal of business excellence : IJBEX 20 (2020) 4, pp. 451-470
Persistent link: https://www.econbiz.de/10012199179
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Customer orientation, CRM organization, and hotel financial performance : the mediating role of customer satisfaction
Dah, Helen M.; Blomme, Robert J.; Kil, Arie; Honyenuga, … - In: Advances in hospitality and leisure 18 (2023), pp. 113-135
Persistent link: https://www.econbiz.de/10014247590
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Psychological contract fulfillment in the hotel workplace : empowering leadership, knowledge exchange, and service performance
Wu, Chi-Min; Chen, Tso-Jen - In: International journal of hospitality management 48 (2015), pp. 27-38
Persistent link: https://www.econbiz.de/10011341603