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-creation, brand image, and e-service quality toward patronage intentions in the online Muslim fashion industry with a moderating … purposive sampling method involving 301 online customers from several Muslim fashion brands in Indonesia. Data were analyzed … online in non-service sectors such as the fashion industry that is not much analyzed. Furthermore, the managerial implication …
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The outbreak of COVID-19 has made the offline real economy suffer an unprecedented test, and the online e-commerce livestreaming model, as a new marketing model, has been rapidly developed. Based on the SOR model, this paper clarifies the interaction between e-commerce livestreaming and consumer...
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