Narrow search
Showing 1 - 10 of 4,355
Cover Image
Sales process as a service (SPAS) : development and validation of an extension to the shortened selling orientation-customer orientation (SOCO) score (SOCO-SPAS)
Ledinger, Stefan - In: Naše gospodarstvo : NG 68 (2022) 4, pp. 28-42
The association between selling orientation and customer orientation and sales success has been a matter of intensive research since the publication of the selling orientation-customer orientation (SOCO) score in the early 1980's. However, which attitudes predispose salespeople for high...
Persistent link: https://www.econbiz.de/10014246502
Cover Image
Share of purchases in B2B : relative customer satisfaction indicators and customer characteristics as main influencers
Alet Vilaginés, Josep - In: The journal of business & industrial marketing 38 (2023) 5, pp. 1029-1040
Persistent link: https://www.econbiz.de/10014276725
Cover Image
The role of B2B marketing strategy, ICT B2B marketing support, and service quality in market orientation : performance relationship ; evidence from three European countries
Jagodič, Gregor; Milfelner, Borut - In: Cogent business & management 9 (2022) 1, pp. 1-28
The purpose of this study is to evaluate the role of marketing strategy, information communication technology (ICT …) marketing support, and service quality in the market orientation-performance relationship. Even though there are many studies … considering the market orientation-performance relationship they rarely take into consideration ICT marketing support and …
Persistent link: https://www.econbiz.de/10014439742
Cover Image
Validity and reliability of satisfaction as a mediator between quality constructs in manufacturer-supplier relationships through time and across contexts
Padin, Carmen; Ferro, Carlos; Svensson, Göran - In: Journal of business-to-business marketing 24 (2017) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10011674235
Cover Image
Loyalty in the business-to-business service context : a literature review and proposed framework
Bardauskaite, Indre - In: Journal of relationship marketing : innovations & … 13 (2014) 1, pp. 28-69
Persistent link: https://www.econbiz.de/10010357246
Cover Image
Familiarity breeds contempt : perceived service and sales complacency in business-to-business relationships
Friend, Scott B.; Johnson, Jeff S. - In: The journal of personal selling & sales management : JPSSM 37 (2017) 1, pp. 42-60
Persistent link: https://www.econbiz.de/10011690133
Cover Image
B2B services : linking service loyalty and brand equity
Rauyruen, Papassapa; Miller, Kenneth E.; Groth, Markus - In: The journal of services marketing 23 (2009) 3, pp. 175-186
Persistent link: https://www.econbiz.de/10009525757
Cover Image
Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities
Bruhn, Manfred; Schnebelen, Stefanie; Schäfer, Daniela B. - In: Industrial marketing management : the international … 43 (2014) 1, pp. 164-176
Persistent link: https://www.econbiz.de/10010359357
Cover Image
Exploring service quality dimensions in B2b e-marketplaces
Soledad, Janita, M.; Javier, Miranda, F. - In: Journal of electronic commerce research : JECR 14 (2013) 4, pp. 363-386
Persistent link: https://www.econbiz.de/10010232541
Cover Image
Organizational processes for B2B services IMC data quality
Zahay, Debra L.; Peltier, James; Krishen, Anjala S.; … - In: The journal of business & industrial marketing 29 (2014) 1, pp. 63-74
Persistent link: https://www.econbiz.de/10010252752