Expanding parental choice in education may increase system-wide productivity if parents select schools that form a specifically good match with their children. I investigate the effect of attending a preferred school on student achievement in London primary schools. I exploit as good as random...

I show that parents select schools by considering attributes of the student-school match that improve the learning outcomes beyond average school quality. Using the centralized algorithm for offers to primary school in London, I compare the achievement of students who are as good as randomly...