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The service revolution and the transformation of marketing science

Rust, Roland T.; Huang, Ming-hui - In: Marketing science : the marketing journal of the … 33 (2014) 2, pp. 206-221

Persistent link: https://www.econbiz.de/10010358790

A framework for servitization : enhance value proposition through customer engagement

Jiang, Xin - 2020

Persistent link: https://www.econbiz.de/10012294476

The impact of customer value types on customer outcomes for different retail formats

Willems, Kim; Leroi-Werelds, Sara; Swinnen, Gilbert - In: Journal of service management 27 (2016) 4, pp. 591-618

Persistent link: https://www.econbiz.de/10011563715

Market orientation and service innovation on customer perceived value : the case of supermarket retailers

Yeh, Ying-Pin - In: Management research review 39 (2016) 4, pp. 449-467

Persistent link: https://www.econbiz.de/10011563837

Assessing customers' perceived value of the online channel of multichannel retailers : a two country examination

Carlson, Jamie; O'Cass, Aron; Ahrholdt, Dennis C. - In: Journal of retailing and consumer services 27 (2015), pp. 90-102

Persistent link: https://www.econbiz.de/10011388091

Offline to online shopping : shift in volition or escape from violation

Duggal, Ekta; Verma, Harsh Vardhan - In: Journal of Indian business research 14 (2022) 3, pp. 339-357

Persistent link: https://www.econbiz.de/10013288126

Is the information of customer types and preferences to personal selling worth the investment in innovative technology? : a modeling approach

Kurata, Hisashi - In: Journal of retailing and consumer services 49 (2019), pp. 371-379

Persistent link: https://www.econbiz.de/10012026012

The role of pre-consumption experience in perceived value of retailer brands : consumers' experience from emerging markets

Jiang, Kai; Luk, Sherriff Ting-kwong; Cardinali, Silvio - In: Journal of business research : JBR 86 (2018), pp. 374-385

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The effect of service quality on customer satisfaction in digital age : customer satisfaction based examination of digital CRM

Demirel, Demokaan - In: Journal of business economics and management 23 (2022) 3, pp. 507-531

This study examines how customer-centered management systems contribute to CRM through the use of digital services. The article presents empirical evidence from an online survey of 405 people using digital services living Kocaeli province in Turkey and modelling a system of structural equations...

Persistent link: https://www.econbiz.de/10013259223

Unleashing the digital building bricks

Muschkiet, Michel; Wulfert, Tobias; Woroch, Robert; … - In: Electronic markets : EM ; the international journal of … 33 (2023) 1, pp. 1-22

Persistent link: https://www.econbiz.de/10014374892

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