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Assessment of Shopping Mall Customers’ Experience through Criteria of Attractiveness in Tier-II and Tier-III Cities of India : An Exploratory Study

Gupta, Ashish; Mishra, Vaibhav; Tandon, Anushree - 2021

The present research attempts to develop a theoretical framework for the assessment of shopping mall customer experience dimensions. It further classifies the variables associated with retail experiences that may attract customers in Tier-II and Tier- III cities towards the malls. Exhaustive...

Persistent link: https://www.econbiz.de/10013214892

Exploring reelationship marketing dimensions and their effect on customer loyalty : a study of Indian mobile telecom market

Gupta, Ashish; Sahu, G. P. - In: International journal of business innovation and research 9 (2015) 4, pp. 375-395

Persistent link: https://www.econbiz.de/10011545293

Factors influencing adoption of relationship marketing practices for overall growth of firm : an ISM-based model validation

Gupta, Ashish; Sahu, G. P. - In: International journal of electronic customer … 7 (2013) 1, pp. 21-44

Persistent link: https://www.econbiz.de/10009783142

Factors influencing adoption of relationship marketing practices for overall growth of firm : an ISM-based model validation

Gupta, Ashish; Sahu, G. P. - In: International journal of electronic customer … 7 (2013) 1, pp. 21-44

Persistent link: https://www.econbiz.de/10010184750

Should we engage variety seeking customers?

Gupta, Ashish; Pandey, Shivendra - In: Journal of Asia Business Studies 16 (2023) 6, pp. 885-903

Persistent link: https://www.econbiz.de/10014335203