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Impact of quality of AR apps on customer brand engagement, word-of-mouth and purchase intention : moderating role of perceived brand value
Patel, Vipul; Kautish, Pradeep; Patel, Naresh K. - In: International journal of electronic marketing and … 15 (2024) 3, pp. 330-349
Persistent link: https://www.econbiz.de/10015063983
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Embracing or fighting the urge : a multilevel investigation on casino service, branding and impulsive gambling
Prentice, Catherine; Wong, IpKin Anthony - In: International journal of hospitality management 56 (2016), pp. 109-118
Persistent link: https://www.econbiz.de/10011521730
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Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun; Paul, Justin - In: Technovation : the international journal of … 120 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
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The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz; Muhammad Shahar Jusoh; Amlus, … - In: International journal of internet marketing and … 12 (2018) 3, pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
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What leads customers to stay with an online transportation service in emerging markets?
Le, Hoang T. P. M.; Park, Jungkun - In: International journal of business innovation and … 30 (2023) 3, pp. 323-351
With the continuous development of technologies and user demand, mobile app functions have become more and more diversified in category extension, specifically app-based shared transportation platforms (ABSTP). This study focuses on predictors of loyalty intention in the mobile app portfolio of...
Persistent link: https://www.econbiz.de/10014293975
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Mobile app vs. desktop browser platforms : the relationships among customer engagement, experience, relationship quality and loyalty intention
Khan, Imran; Hollebeek, Linda D.; Fatma, Mobin; Islam, … - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 3/4, pp. 275-297
Persistent link: https://www.econbiz.de/10014299252
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Mainland Chinese casino visitors to Macau : linking service, brand image, satisfaction and loyality
Chan, Sow Hup; Wan, Yim King Penny; Jeong, Miyoung - In: The journal of gambling business and economics 13 (2020) 1, pp. 87-115
Persistent link: https://www.econbiz.de/10012654059
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Why customers intend to use express delivery services
Setiyawati, Sri; Haryanto, Budhi - In: Inventi impact: supply chain & logistics (2017) 2, pp. 69-94
Persistent link: https://www.econbiz.de/10011754169
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Understanding passengers' satisfaction and loyalty towards ridesharing services
M. F. Shamsudin; Abu Bakar, Abdul Rahim; Hashim, Fariza - In: Global business and organizational excellence : GBOE 42 (2023) 2, pp. 29-44
Persistent link: https://www.econbiz.de/10013472463
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Factors affecting brand switching in telecommunication industry in Kathmandu valley
Thagunna, Suresh Singh - In: Nepalese journal of economics : a publication of … 7 (2023) 3, pp. 159-173
Persistent link: https://www.econbiz.de/10014422582