This article is a study focusing on an important area of appliances we inevitably use almost daily and which has a tendency of renewal, diversification and quality improvement – that is the television set. There is a discrepancy between the quality of the products on the market and the one...

The orientation to customer satisfaction is not a recent phenomenon, many very successful business people from the beginning of the 20th century, such as Sir Henry Royce, a name synonymous with Rolls-Royce vehicles, stated the first principle regarding customer satisfaction, “Our interest in...