Keiningham, Timothy L.; Aksoy, Lerzan; Andreassen, Tor … - 2012
are organization members of the primary/leveraged brand and have purchased additional co-branded services as part of their … primary brand (call center operated by the membership organization) is examined. Design/Methodology/Approach The survey data … significant for co-branded service retention, the empathy dimension is most important to primary/leveraged brand retention …