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~subject:"Dienstleistungsqualität"
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Dienstleistungsqualität
Brand management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Is similarity a constraint for service-to-service brand extensions?
Dimitriu, Radu
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1019-1041
Persistent link: https://www.econbiz.de/10013471031
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