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~subject:"Dienstleistungssektor"
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Dienstleistungssektor
Consumer behaviour
12
Konsumentenverhalten
12
Tourism industry
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Tourismuswirtschaft
12
Dienstleistungsqualität
9
Service quality
9
Tourism research
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Tourismusforschung
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Brand management
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Customer satisfaction
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Kundenzufriedenheit
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Markenführung
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Emotion
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Beziehungsmarketing
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Relationship marketing
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Impact assessment
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International tourism
4
Internationaler Tourismus
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Wirkungsanalyse
4
Beschwerdemanagement
3
Brand
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Brand image
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Complaint management
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Demand
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Großbritannien
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Lieferantenmanagement
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Markenartikel
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Markenimage
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Marketing
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Nachfrage
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Services
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Supplier relationship management
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United Kingdom
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Allgemeines Gleichgewicht
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Bibliometrics
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Bibliometrie
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Brand extensions
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China
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Cultural identity
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Customer integration
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Schoefer, Klaus
2
Blut, Markus
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Heirati, Nima
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Kemp, Charles Jurgen
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O'Cass, Aron
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Siahtiri, Vida
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Sichtmann, Christina
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European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Do professional service firms benefit from customer and supplier collaborations in competitive, turbulent environments?
Heirati, Nima
;
O'Cass, Aron
;
Schoefer, Klaus
;
Siahtiri, Vida
- In:
Industrial marketing management : the international …
55
(
2016
),
pp. 50-58
Persistent link: https://www.econbiz.de/10011503610
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2
Extending service brands into products versus services : multilevel analyses of key success drivers
Sichtmann, Christina
;
Schoefer, Klaus
;
Blut, Markus
; …
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 200-218
Persistent link: https://www.econbiz.de/10011626472
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