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The future of service is long overdue
Gummesson, Evert - 2010
Persistent link: https://www.econbiz.de/10003968943
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The new service marketing
Gummesson, Evert - In: Marketing theory : a student text, (pp. 399-421). 2010
Persistent link: https://www.econbiz.de/10003950920
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Productivity, quality and relationship marketing in service operations : a revisit in a new service paradigm
Gummesson, Evert - In: International journal of contemporary hospitality management 26 (2014) 5, pp. 656-662
Persistent link: https://www.econbiz.de/10010395540
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Service quality : multidisciplinary and multinational perspectives
Brown, Stephen (contributor); Gummesson, Evert (ed.) - 1991
Persistent link: https://www.econbiz.de/10013501708
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The 2013 Naples Forum on Service and its efforts to advance service theory and practice
Sigala, Marianna - 2015
The Naples Forum on Service is a biennial research conference. The three past forums have been characterized by original and stimulating discussions upon the forum themes with the three scientific pillars represented by Service Dominant logic, Network & Systems Theory and Service Science (look...
Persistent link: https://www.econbiz.de/10012679056