"[This book] is a comprehensive source of scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture...

"This book describes research that is closely related and partly based on the Service Dominant Logic (SDL). This subject has an enormous impact on the value of projects made by contractors serving large organizational projects. This book covers the many new faces of value co-creation"--