Bulte, Christophe Van den - In: Marketing Science 19 (2000) 4, pp. 366-380
evidence of diffusion acceleration is rather scant, and the methodology used in previous studies has several weaknesses. Also …, little is known about why such acceleration would have occurred. This study investigates changes in diffusion speed in the … diffusion speed as the time it takes to go from one penetration level to a higher level, and it measures speed using the slope …