The purpose of this research was to develop a framework capable of classifying the reasons behind the discontinuance of supplier-distributor relationships. Using a sample of CEO's who manage intra-national and multi-national firms, a study was run to test a typology of discontinuance built...

The purpose of this research was to develop a framework capable of classifying the reasons behind the discontinuance of supplier-distributor relationships. Using a sample of CEO’s who manage intra-national and multi-national firms, a study was run to test a typology of discontinuance built...

Starting from the premise that market definition is critical to developing effective and efficient market entry strategies, shows that current approaches to market definition are unable to meet these challenges, that their deficiency is compounded for multinational entry strategies, and that the...