This article investigates the relation between the level of publicness of digital goods – i.e. their degree of non-excludability and non-rivalness – and the pirating behaviour of the consumers. The main focus is put on the difference between the ex-ante level of publicness – determined by...

This article explains how DRM helped Apple gain market leadership, why Microsoft departed from its usual "software-only" strategy and dropped PlayForSure (and its partners) to launch Zune, why Sony, the historical market leader, failed where Apple succeeded while using the same strategy and,...