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The SMEs' Technology Acceptance of Digital Media for Stakeholder Engagement

Camilleri, Mark Anthony - 2018

technological innovation, and it examines their perceived use and ease of digital media for stakeholder engagement. Design: The … research methodology integrated measuring items from the technology acceptance model, the pace of technological innovation and … technological innovation and the SMEs’ perceived usefulness of digital media for communication purposes. The results also revealed …

Persistent link: https://www.econbiz.de/10014033469

Strategic Dialogic Communication through Digital Media during COVID-19 Crisis

Camilleri, Mark Anthony - 2020

Institutions and organizations are increasingly using the digital media to communicate with stakeholders on a day-to-day basis and during crises situations. Therefore, this chapter presents a bibliographic analysis on digital corporate communication technologies. The grounded theory’s...

Persistent link: https://www.econbiz.de/10014094898

Handbook of research on digital media and creative technologies

Harrison, Dew (ed.) - 2015

Polanec -- Tools for the process: technology to support creativity and innovation / Rachel Heinen [and 4 others] -- Digital …

Persistent link: https://www.econbiz.de/10011728196

Digital media innovation and the Apple iPad : three perspectives on the future of computer tablets and news delivery

Gershon, Richard A. - In: Journal of media business studies 10 (2013) 1, pp. 41-61

Persistent link: https://www.econbiz.de/10010229506

Global paradigm shift : strategic management of new and digital media in new and digital economics

Vukanovic, Zvezdan - In: JMM : the international journal on media management 11 (2009) 2, pp. 81-90

Persistent link: https://www.econbiz.de/10003854585

New digital media marketing and micro business : a UK perspective

Millman, Cindy; El-Gohary, Hatem - 2012

Persistent link: https://www.econbiz.de/10009575976

Factors affecting successful innovation by content-layer firms in Korea

Hwang, Junseok; Kim, Seung Hyun - In: The service industries journal 31 (2011) 7/8, pp. 1093-1107

Persistent link: https://www.econbiz.de/10009154412

Flexibilität und Stabilität in der Verlags- und Medienbranche : Konzepte beidhändiger Unternehmensstrategien

Hafkesbrink, Joachim (contributor) - 2013 - 1. Aufl.

Persistent link: https://www.econbiz.de/10009753376

Arts districts, universities, and the rise of digital media

Breznitz, Shiri M.; Noonan, Douglas S. - In: The journal of technology transfer 39 (2014) 4, pp. 594-615

Persistent link: https://www.econbiz.de/10010382598

Digital media, electronic commerce, and business model innovation

Gershon, Richard A. - In: Policy and marketing strategies for digital media, (pp. 202-217). 2014

Persistent link: https://www.econbiz.de/10010367981

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