With the rise of the sharing economy, more and more retailers have begun to join the e-commerce platform to expand sales channels. As an important means to improve consumer retention, the membership system is widely used in major e-commerce platforms. In this paper, we develop a research...

With the rise of the sharing economy, more and more retailers join the e-commerce platform to expand sales channels. As an important means to improve consumer retention rate, the membership system is widely used in major e-commerce platforms. In this paper, we develop a model to discuss the...