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The relationship between consumer characteristics and willingness to pay for general online content : implications for content providers considering subscription-based business mod...
Punj, Girish - In: Marketing letters : a journal of research in marketing 26 (2015) 2, pp. 175-186
Persistent link: https://www.econbiz.de/10011339358
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Creativity in strategic lock-ins : the newspaper industry and the digital revolution
Rothmann, Wasko; Koch, Jochen - In: Technological forecasting & social change : an … 83 (2014), pp. 66-83
Persistent link: https://www.econbiz.de/10010405633
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Why can't I just Google it? : factors impacting millennials use of databases in an introductory course
Walsh, Anne; Borkowski, Susan C. - In: Journal of the Academy of Business Education : JABE 19 (2018), pp. 198-215
Persistent link: https://www.econbiz.de/10011877016
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Analysis of bundling homogeneous content product in different formats : the case of the online book industry
Chen, Li - In: International journal of information systems and supply … 11 (2018) 4, pp. 63-83
Persistent link: https://www.econbiz.de/10011940172
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To lend is to own : a game theoretic analysis of the e-book lending market
Chen, Li; King, Ruth C. - In: International journal of electronic commerce : IJEC 21 (2016/2017) 3, pp. 334-362
Persistent link: https://www.econbiz.de/10011737270
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B2B digital content marketing in uncertain situations : a systematic review
Yaghtin, Shahrzad; Safarzadeh, Hossein; Zand, Mehdi Karimi - In: The journal of business & industrial marketing 37 (2022) 9, pp. 1852-1866
Persistent link: https://www.econbiz.de/10013401990
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Paywall suspensions and digital news subscriptions
Chae, Inyoung; Ha, Jihyeon; Schweidel, David A. - In: Marketing science 42 (2023) 4, pp. 729-745
Persistent link: https://www.econbiz.de/10014317640
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Social Influence on Digital Content Contribution and Consumption : Theories, Empirical Analyses, and Practices
Ma, Xuejing - 2023
Digital Content, PWYW Pricing, and Social Influence -- Introduction to Digital Content -- Incentives for Digital Content Contribution -- Motives for Digital Content Consumption -- Digital Content Contribution and Consumption in Live Streaming -- Social Influence in Digital Content Contribution...
Persistent link: https://www.econbiz.de/10014375064
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Monetizing digital content with network effects : a mechanism-design approach
Meisner, Vincent; Pillath, Pascal - 2024
We design the profit-maximizing mechanism to sell an excludable and nonrival good with network effects. Buyers have heterogeneous private values that depend on how many others also consume the good. In optimum, an endogenous number of the highest types shares consumption, and we provide an...
Persistent link: https://www.econbiz.de/10015064213