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Advertising supported content sampling is ubiquitous in online markets for digital information goods. Yet, little is known about the profit impact of sampling when it serves the dual purpose of disclosing content quality and generating advertising revenue. This paper proposes an analytical...
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-Ökonomie: auf der Produktionsseite auf die Digitalisierung und auf der Nachfrageseite auf Netzwerkeffekte zwischen den Konsumenten …
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Although information and communication technologies (ICT) consume energy themselves, they are considered to have the potential to reduce overall energy intensity within economic sectors. While previous empirical evidence is based on aggregated data, this is the first large-scale empirical study...
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