As a dynamic way to raise funds for professional and private projects in recent years, crowdfunding has made tremendous … perspectives. We therefore approach the marketing mix adaptability of online crowdfunding platforms and its impact on campaign …, we performed an in-depth analysis of the 4E marketing mix benefits on crowdfunding, highlighting best practice approaches …

Various forms of social learning and network effects are at work on crowdfunding platforms, giving rise to … their common presence on the platform. We finally show that these crowdfunding dynamics stir platform growth, with important …