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Under the practice of “digital co-op”, manufacturers subsidize the online advertising expenditures of retailers that they sell their products through, even though retailers typically compete with manufacturers in the advertising market and appropriate a share of the manufacturers' channel...
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* Die energieintensive Industrie kann zum Ausgleich volatiler Stromeinspeisungen und somit zum Gelingen der Energiewende beitragen. * Digitalisierungsprozesse ermoglichen die Flexibilisierung der Produktion, wodurch die Stromnachfrage steuerbarer wird. * Gegenwartig sind die Anreize zur...
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