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Typologies and touchpoints : designing multi-channel digital strategies
Straker, Karla; Wrigley, Cara; Rosemann, Michael - In: Journal of research in interactive marketing : … 9 (2015) 2, pp. 110-128
Persistent link: https://www.econbiz.de/10011302389
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The role of design in the future of digital channels : conceptual insights and future research directions
Straker, Karla; Wrigley, Cara; Rosemann, Michael - In: Journal of retailing and consumer services 26 (2015), pp. 133-140
Persistent link: https://www.econbiz.de/10011348312
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Eight building blocks for managing digital transformation
Buck, Christoph; Probst Marques, Clara; Rosemann, Michael - In: International journal of innovation and technology … 18 (2021) 5, pp. 2150023-1-2150023-33
Persistent link: https://www.econbiz.de/10012653375
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Digital opportunities for incumbents : a resource-centric perspective
Oberländer, Anna Maria; Röglinger, Maximillian; … - In: The journal of strategic information systems : … 30 (2021) 3, pp. 1-27
Persistent link: https://www.econbiz.de/10013203559
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An exploration into future business process management capabilities in view of digitalization
Kerpedzhiev, Georgi Dimov; König, Ulrich; Röglinger, … - In: Business & information systems engineering 63 (2021) 2, pp. 83-96
Persistent link: https://www.econbiz.de/10012486323
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Eight building blocks for managing digital transformation
Buck, Christoph; Marques, Clara Probst; Rosemann, Michael - In: Trends in innovation and entrepreneurship research : …, (pp. 135-165). 2023
Persistent link: https://www.econbiz.de/10015062240