In today's globalized economy, being successful in an industry almost necessarily implies an international approach of doing business. Restricting one’s economic activities to the domestic market will ultimately lead to disadvantages in comparison to multinational companies which are able to...

Introduction: Why this book, and what makes it unique? -- Chapter 1: Virtual team collaboration and the digital transformation: Effects of the COVID-19 pandemic, and a five-factor model -- Chapter 2: Information and Communication Technologies in virtual team collaboration: Configuration...

Digitalization and artificial intelligence are changing modern business organizations. New technologies help to analyze business environment, track customers, control work performance and improve prod-ucts. The aforementioned phenomenon has received considerably little attention in current...

Einführung -- Globalisierung und Internationalisierung -- Erklärungsansätze und Motive des „going international“ -- Die Besonderheiten bei der Vermarktung von Dienstleistungen -- Die Marktselektion -- Der Markteintritt und die Markbearbeitung -- Internationale Organisation von...