Ljubič, Marko - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 9 (2023) 1, pp. 253-265
models for museum operations in the digital age. While digitising contents and objects is evident, the digitalisation of … museum business activities and management remains underexplored. This study reviews relevant literature to analyse the role … complexities of digital transformation in the museum sector. Museum business administration should be essential in ensuring digital …