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The role of users and customers in digital innovation : insights from B2B manufacturing firms

Abrell, Thomas; Pihlajamaa, Matti; Kanto, Laura; Vom … - In: Information & management : the internat. journal of … 53 (2016) 3, pp. 324-335

Persistent link: https://www.econbiz.de/10011480556

Transformationale Produkte : der Code von digitalen Produkten, die unseren Alltag erobern und die Wirtschaft revolutionieren

Schrader, Matthias - 2017 - 1. Auflage

Teil I - Casual Economy: Siegeszug des Personal Computers, Sigegeszug der GAFA (Google, Apple, Facebook, Amazon). Teil II - Code: Transformationale Produkte - Transformation der Nutzererwartung, des Nutzerverhaltens - Service Experience, User Experoence - Transformation der Wertschöpfung. Teil...

Persistent link: https://www.econbiz.de/10011635826

User innovation in the digital economy

Gault, Fred - In: Foresight and STI governance : journal of the National … 13 (2019) 3, pp. 6-12

The paper reviews the current state of user innovation in the business and the households sectors and considers the impact of the digital economy on user innovation. A general definition of innovation, applicable in all sectors of the economy, is introduced to expand the domain of user...

Persistent link: https://www.econbiz.de/10012160282

Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions

Varadarajan, Rajan; Welden, Roman B.; Arunachalam S; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 482-501

Persistent link: https://www.econbiz.de/10013271767

Exclusivity strategies for digital products across digital and physical markets

Otten, Cord; Clement, Michel; Albers, Sönke; Kleinen, Ole - In: Journal of the Academy of Marketing Science 51 (2023) 2, pp. 245-265

Persistent link: https://www.econbiz.de/10014251113

Banking digitally to micro-business : exploring value co-creation strategy in new product development

Gunawan, Rudi; Rustiadi, Sonny - In: ASEAN marketing journal : Association of Southeast … 13 (2021) 1, pp. 15-39

Manuscript type: Research Article Research Aims: To further academic knowledge around the topic of value co-creation and to provide a practical strategy for Digital Bank in Indonesia on conducting better co-creation activities. Design/methodology/approach: This research relies on a qualitative...

Persistent link: https://www.econbiz.de/10012696128

Recommendation in the age of digital communication : a proposal for Business, Education, Social, Private Life Recommendation Scale (BESP-L) for human resources communication

Uçar, Baris; Solak, Gonca; Göçer, Yaşar; Arslan, Nevzat - In: Journal of HRM - human resource management 25 (2022) 2, pp. 1-12

Persistent link: https://www.econbiz.de/10014253825

Towards better interaction between salespeople and consumers : the role of virtual recommendation agent

Ben Saad, Sihem; Choura, Fatma - In: European journal of marketing 57 (2023) 3, pp. 858-903

Persistent link: https://www.econbiz.de/10014226022

Value logics for service innovation : practice-driven implications for service-dominant logic

Lindhult, Erik; Chirumalla, Koteshwar; Oghazi, Pejvak; … - In: Service business 12 (2018) 3, pp. 457-481

Persistent link: https://www.econbiz.de/10011915104

Social capital and the digital crowd : involving backers to promote new product innovativeness

Eiteneyer, Nils Martin; Bendig, David; Brettel, Malte - In: Research policy : policy, management and economic … 48 (2019) 8, pp. 1-15

Persistent link: https://www.econbiz.de/10012298335

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