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Digital communication channels in Industry 4.0 implementation : the role of internal communication

Kovaitė, Kristina; Šūmakaris, Paulius; … - In: Management : journal of contemporary management issues 25 (2020) 1, pp. 171-191

Persistent link: https://www.econbiz.de/10012253949

The design thinking playbook : mindful digital transformation of teams, products, services, businesses and ecosystems

Lewrick, Michael; Patrick, Link; Leifer, Larry - 2018

Intro -- The Design Thinking Playbook -- Content -- Foreword -- Introduction -- 1. Understand Design Thinking -- 1.1 What needs are addressed in the Playbook? -- 1.2 Why is process awareness key? -- 1.3 How to get a good problem statement -- 1.4 How to discover user needs -- 1.5 How to build...

Persistent link: https://www.econbiz.de/10011842858

The design thinking playbook : mindful digital transformation of teams, products, services, businesses and ecosystems

Lewrick, Michael; Link, Patrick; Leifer, Larry - 2018

Persistent link: https://www.econbiz.de/10011811605

Changing Realities : User Creation, Communication, and Innovation in Digital Worlds

Ondrejka, Cory - 2014

and communication, allowing digital worlds to be more innovative places than the real world. The power to be more …

Persistent link: https://www.econbiz.de/10014062492

Strategic Dialogic Communication through Digital Media during COVID-19 Crisis

Camilleri, Mark Anthony - 2020

communication technologies. The grounded theory’s inductive approach was used to capture and interpret the findings from Scopus …

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Die Digitalisierung der Kommunikation im Mittelstand : Auswirkungen von Marketing 4.0

Lies, Jan - 2017

Das essential thematisiert vier zentrale Entwicklungen, die die Praxis und Theorie von Marketing und Unternehmenskommunikation prägen: Marketing 4.0, Mittelstandskommunikation, Marketing-Mix und die Annäherung von Marketing und PR, wie sie beispielsweise bei Pokémon Go zu finden ist. Dabei...