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Expanding organisational knowledge online : the role of bridging members in knowledge expansion in online groups
Reus, Bas; Moser, Christine; Groenewegen, Peter - In: Innovation: organization & management : IOM 24 (2022) 1, pp. 144-167
Persistent link: https://www.econbiz.de/10013271281
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Governance strategy for digital platforms : differentiation through information privacy
Kuan, Jennifer; Lee, Gwendolyn - In: Strategic management review 4 (2023) 2, pp. 161-191
Persistent link: https://www.econbiz.de/10014364542
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Online engagement and the role of digital influencers in product endorsement on Instagram
Silva, Marianny Jessica de Brito; Farias, Salomão … - In: Journal of relationship marketing : innovations and … 19 (2020) 2, pp. 133-163
Persistent link: https://www.econbiz.de/10012258651
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The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai; Le Dung; Quach, Sara; Ratten, Vanessa - In: Developing digital marketing : relationship perspectives, (pp. 191-200). 2021
Persistent link: https://www.econbiz.de/10012586502
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B2B communication strategy : introducing a new multifunctional application for the waste management industry
Svetlik, Jaroslav; Lastuvka, Igor - In: Marketing i menedžment innovacij : m&mi 13 (2022) 3, pp. 159-171
Persistent link: https://www.econbiz.de/10013491039
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The platformization of brands
Wiegand, Nico; Reinartz, Werner J. - In: Journal of marketing 86 (2022) 1, pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
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Market orientation in digital entrepreneurship : advantages and challenges in a Web 2.0 networked world
Hair, Neil; Wetsch, Lyle R.; Hull, Clyde Eiríkur; … - In: International journal of innovation and technology … 9 (2012) 6, pp. 1-18
Persistent link: https://www.econbiz.de/10009739386
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ICT, search behavior and market outcomes
Kummer, Michael E. - 2014
Persistent link: https://www.econbiz.de/10010401154
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Business social network (BSN) : does the business escape from reality impossible?
Šterev, Nikolaj; Sabeva, Monika; Zlateva, Ralitza; … - In: Eurasian business perspectives : proceedings of the …, (pp. 129-144). 2020
The chapter aims to define and analyze the preconditions for attending to the global business social networks (BSNs) and to discover attitudes of business managers for participation in open-source business social networks (BSNs). The data for analysis are found by deep interview techniques...
Persistent link: https://www.econbiz.de/10012793724
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The persistence of platforms : the role of network, platform, and complementor attributes
McIntyre, David P.; Srinivasan, Arati; Chintakananda, Asda - In: Long range planning : LRP ; international journal of … 54 (2021) 5, pp. 1-12
Persistent link: https://www.econbiz.de/10013198141