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Russo Spena, Tiziana; Bifulco, Francesco; Tregua, Marco; … - In: Digital transformation in the cultural heritage sector …, (pp. 39-68). 2021

Persistent link: https://www.econbiz.de/10012612625

Value propositions in digital transformation

Coppola, Mariarosaria; Bifulco, Francesco; Russo Spena, … - In: Digital transformation in the cultural heritage sector …, (pp. 69-92). 2021

Persistent link: https://www.econbiz.de/10012612645

A digital business model : an illustrated framework from the cultural heritage business

Russo Spena, Tiziana; Tregua, Marco; D'Auria, Anna; … - In: International journal of entrepreneurial behavior & research 28 (2022) 8, pp. 2000-2023

Persistent link: https://www.econbiz.de/10013455143

Digital engagement and customer experience

Amitrano, Cristina Caterina; Russo Spena, Tiziana; … - In: Digital transformation in the cultural heritage sector …, (pp. 119-136). 2021

Persistent link: https://www.econbiz.de/10012612653

Digital targeted communication : an integrated approach

Gargiulo, Roberta; Bifulco, Francesco; Russo Spena, Tiziana - In: Digital transformation in the cultural heritage sector …, (pp. 199-219). 2021

Persistent link: https://www.econbiz.de/10012612670

Digital transformation in the cultural heritage sector : challenges to marketing in the new digital era

Russo Spena, Tiziana (ed.); Bifulco, Francesco (ed.) - 2021

Persistent link: https://www.econbiz.de/10012414476

Digital Transformation in the Cultural Heritage Sector : Challenges to Marketing in the New Digital Era

Russo Spena, Tiziana (ed.); Bifulco, Francesco (ed.) - 2021 - 1st ed. 2021.

1. Introduction -- Part I: Digital Transformation and Business Models -- 2. Future Internet and Digital Ecosystems -- 3. Digital Business Models -- 4. Value Propositions in Digital Transformation -- Part II: Customers’ Insights, Engagement and Analytics -- 5. Customer Insights and Consumer...

Persistent link: https://www.econbiz.de/10012496326