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Special issue: digital disruption in marketing
Crittenden, Victoria Lynn (ed.); Peterson, Robert A. (ed.) - 2019
Persistent link: https://www.econbiz.de/10012008121
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Keeping the marketing curriculum current in an era of digital disruption
Crittenden, Victoria Lynn; Peterson, Robert A. - In: Journal of marketing education : JME 41 (2019) 2, pp. 75-76
Persistent link: https://www.econbiz.de/10012113843
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Special issue: digital disruption in marketing, 2
Crittenden, Victoria Lynn (ed.); Peterson, Robert A. (ed.) - 2019
Persistent link: https://www.econbiz.de/10012113991
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The digitalization triumvirate : how incumbents survive
Crittenden, Andrew B.; Crittenden, Victoria Lynn; … - In: Business horizons 62 (2019) 2, pp. 259-266
Persistent link: https://www.econbiz.de/10011995699
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The use of digital technologies in the classroom : a teaching and learning perspective
Buzzard, Christopher; Crittenden, Victoria Lynn; … - In: Journal of marketing education : JME 33 (2011) 2, pp. 131-139
Persistent link: https://www.econbiz.de/10009273963