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Mishra, Abhishek; Dash, Satyabhushan; Malhotra, Naresh K.; … - In: The journal of brand management : an international journal 22 (2015) 7, pp. 603-630

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Digital innovation strategy : a framework for diagnosing and improving digital product and service innovation

Nylén, Daniel; Holmström, Jonny - In: Business horizons 58 (2015) 1, pp. 57-67

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Akzeptanz, Nutzerdiversität und Design digitaler Informations- und Kommunikationstechnologien im Gesundheitswesen

Vervier, Luisa Sophie - 2021 - 1. Auflage

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Towards a comprehensive coneptualisation of e-voting adoption : a theoretical perspective

Dolatabadi, Hossein Heidaryan - In: International journal of technology, policy and … 16 (2016) 2, pp. 118-127

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Assessing the impact of advanced sensors and behavioural biometric authentication technology on the reach of financial institutions

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Enhancing user experience in digital payments : a hybrid approach using SEM and neural networks

Ma, Chao; Wu, Jingyi; Sun, Heyuan; Zhou, Xin; Sun, Xiyan - In: Finance research letters 58 (2023) 2, pp. 1-13

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Marketing in the Metaverse : exploring marketing opportunities and potential pitfalls

Wannow, Stefanie; Beck, Chiara - In: Zukunft des Marketings, (pp. 57-76). 2023

Unternehmen aus verschiedenen Branchen wie Gaming, Reisen und Einzelhandel erkunden derzeit, welche Marketingpotenziale das Metaverse bietet. Es besteht jedoch noch große Unsicherheit über effektive Strategien in dieser neuen "Welt". Da die Forschung noch am Anfang steht, möchten wir zu einem...

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Design for experience : a public service design approach in the age of digitalization

Trischler, Jakob; Westman Trischler, Jessica - In: Public management review 24 (2022) 8, pp. 1251-1270

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Not all clicks are equal : detecting engagement with digital content

Zhou, Yayu; Calder, Bobby J.; Malthouse, Edward C.; … - In: Journal of media business studies 19 (2022) 2, pp. 90-107

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