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Digitalisierung
Social Web
20,747
Social web
20,716
Online-Marketing
5,985
Internet marketing
5,899
Konsumentenverhalten
4,785
Consumer behaviour
4,783
Soziales Netzwerk
2,437
Social network
2,284
Viral marketing
2,221
Virales Marketing
2,221
Beziehungsmarketing
2,069
Relationship marketing
2,067
Electronic Commerce
1,880
E-commerce
1,808
Markenführung
1,803
Brand management
1,800
Social media
1,772
social media
1,699
Online-Handel
1,495
Online retailing
1,493
Digitization
1,394
Internet
1,341
Markenimage
1,008
Brand image
1,003
Web 2.0 technologies
969
Web 2.0-Technologien
968
Digital platform
901
Digitale Plattform
899
Customer integration
876
Kundenintegration
876
Öffentlichkeitsarbeit
817
Public relations
793
Wissensmanagement
783
Knowledge management
755
Deutschland
745
Germany
717
Marketingmanagement
710
Social Media
708
Marketing management
704
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63
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28
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23
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19
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19
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5
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5
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4
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4
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3
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3
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3
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2
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1,375
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51
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Kamepalli, Sai Krishna
7
Martínez-López, Francisco J.
7
Zingales, Luigi
7
Belleflamme, Paul
5
Duch-Brown, Néstor
5
Junquera-Varela, Raul Felix
5
Ahnert, Toni
4
Denegri-Knott, Janice
4
Gawer, Annabelle
4
Hoffmann, Peter
4
Krcmar, Helmut
4
Lo Prete, Anna
4
Mohammad Nabil Almunawar
4
Muhammad Anshari
4
Paul, Justin
4
Acs, Zoltán J.
3
Adeola, Ogechi
3
Ainsworth, Richard Thompson
3
Beverungen, Daniel
3
Blanchard, Simon
3
Burri, Mira
3
Cennamo, Carmelo
3
Crowther, David
3
Cui, Wei
3
Dorfleitner, Gregor
3
Edeh, Jude Ndubuisi
3
Epp, Amber M.
3
Fletcher, Amelia
3
Fritze, Martin Paul
3
George, Babu
3
Grigore, Georgiana
3
Gázquez-Abad, Juan Carlos
3
Hess, Thomas
3
Hinson, Robert
3
Hornuf, Lars
3
Kollmann, Tobias
3
Kraus, Sascha
3
Kretschmer, Tobias
3
Laurell, Christofer
3
Lisjak, Monika
3
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World Bank Group
8
American Marketing Association
6
IGI Global
5
Springer Fachmedien Wiesbaden
4
World Bank
4
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
Nomos Verlagsgesellschaft
3
OECD
3
Springer Gabler <Firma>
3
Weltbank
3
Books on Demand GmbH <Norderstedt>
2
Bund-Verlag
2
Edward Elgar Publishing
2
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
2
International Conference on Digital Libraries <2013, Delhi>
2
Jornada Internacional de Comunicación Digital <1., 2015, Medellín>
2
Rosa-Luxemburg-Stiftung
2
Verlag Franz Vahlen
2
Arbeitsgemeinschaft für Marketing
1
Bank für Internationalen Zahlungsausgleich / Committee on Payments and Market Infrastructures
1
Bank für Internationalen Zahlungsausgleich / Währungs- und Wirtschaftsabteilung
1
Basler Afrika-Bibliographien
1
Berlin Digital Conference / Annual Conference <1., 2018, Berlin>
1
Berlin Digital Conference / Annual Conference <2., 2019, Berlin>
1
Centre for European Policy Studies
1
Centre for Microsimulation and Policy Analysis
1
De Gruyter Oldenbourg
1
Deutsches Institut für Entwicklungspolitik
1
Die Digitale Genossenschaftsbank - Weichenstellungen für die Zukunft <Veranstaltung> <2016, Erlangen>
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Ekonomski Institut Zagreb
1
Europäische Kommission / Generaldirektion Beschäftigung, Soziales und Integration / Unit Social Policies, Child Guarantee, SPC
1
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
1
Fachhochschulbibliothek Münster
1
IEA
1
Interdisciplinary Information Management Talks <28., 2020, Kutná Hora>
1
International Association for Media and Communication Research
1
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Published in...
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Technological forecasting & social change : an international journal
30
Journal of business research : JBR
24
Journal of digital banking
22
Springer eBook Collection
17
Springer Proceedings in Business and Economics
13
Finance research letters
12
Electronic markets : EM ; the international journal of electronic commerce and business media
11
Information systems research : ISR
9
Business horizons
8
CESifo working papers
8
Journal of open innovation : technology, market, and complexity
8
SpringerLink / Bücher
8
Technovation : the international journal of technological innovation, entrepreneurship and technology management
8
Telecommunications policy : the international journal of digital economy, data sciences and new media
8
Internet policy review : journal on internet regulation
7
Journal of retailing and consumer services
7
Business & information systems engineering
6
Economies : open access journal
6
Baltic Journal of Economic Studies
5
Cogent business & management
5
Digital Business in Africa : Social Media and Related Technologies
5
Digitalization in organizations
5
Discussion paper
5
Discussion paper series / Philippine Institute for Development Studies
5
Discussion papers / CEPR
5
Electronic markets : the international journal on networked business
5
European research studies
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of payments strategy & systems
5
Journal of risk and financial management : JRFM
5
The journal of services marketing
5
Business strategy and the environment
4
Discussion paper series / IZA
4
Information systems and e-business management : ISeB
4
International journal of innovation and technology management
4
JRC digital economy working paper
4
Journal of business ethics : JOBE
4
Journal of management information systems : JMIS
4
Journal of marketing management : MM
4
MIS quarterly
4
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ECONIS (ZBW)
1,426
EconStor
1
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date (oldest first)
1
Web commerce : building a digital business
Maddox, Kate
;
Blankenhorn, Dana
-
1998
Persistent link: https://www.econbiz.de/10000658830
Saved in:
2
Global marketing for the digital age
Bishop, Bill
-
1999
Persistent link: https://www.econbiz.de/10000666600
Saved in:
3
PowerPoint demonstrations : digital technologies of persuasion
Paravel, Verena
(
contributor
);
Stark, David
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003714224
Saved in:
4
A framework for advertising in the digital age
Kim, Stephen J.
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 310-312
Persistent link: https://www.econbiz.de/10003768714
Saved in:
5
Editorial: interactions betweeen people and information technology in the digital age : part 1
Koh, Lenny
;
Ho, Chien-ta Bruce
- In:
International journal of information technology and …
6
(
2007
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10003880202
Saved in:
6
Digital reorganization
Hayter, Susan
- In:
Trade union strategies towards global production systems
,
(pp. 85-95)
.
2009
Persistent link: https://www.econbiz.de/10003919189
Saved in:
7
Digital Ecology : a medley of computer-centric digital informatics and environmentalism
Neelakanta, Perambur S.
;
Sardenberg, Renata C. T.
- In:
International journal of electronic business
8
(
2010
)
4/5
,
pp. 376-390
Persistent link: https://www.econbiz.de/10008696738
Saved in:
8
Digital relationships : why communities do work for your business, the power of digital networks ; introducing new concepts like "reversed value chains" and "media cascades"
Dijkshoorn, Bert
-
2009
Persistent link: https://www.econbiz.de/10003936461
Saved in:
9
Online consumer communities : escaping the tragedy of the digital commons
Curien, Nicolas
;
Fauchart, Emmanuelle
;
Laffond, Gilbert
; …
- In:
Internet and digital economics : [principles, methods …
,
(pp. 201-219)
.
2007
Persistent link: https://www.econbiz.de/10003514462
Saved in:
10
Digital disempowerment in a network society
Hacker, Kenneth L.
;
Mason, Shana M.
;
Morgan, Eric L.
-
2009
Persistent link: https://www.econbiz.de/10003858977
Saved in:
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